Sonrisas wanted their branding to inspire joy—from playful prints and patterns that delight young minds, to matching styles that inspire togetherness. Their mission is to infuse happiness into the everyday life of families of all kinds. Their clothing is made to share, tough enough to be passed on to smaller siblings and friends. Keywords here to develop the brand were joy, happiness, youthful, playful, adventurous, quality, and organic. Sunbursts and smiles are the visual charms used to spark that joy.